FOUNDER COACHING & ADVISORY
A candid, experienced partner for the decisions that shape your company.
I work with founders on strategy, leadership, teams, boards, growth and capital, combining coaching with practical advice when it is useful.
Running a company can be lonely.
The most important decisions rarely come with an obvious answer.
You may be rethinking the strategy, managing a difficult cofounder or board relationship, building the leadership team, preparing for the next stage of growth or deciding whether to raise capital.
I provide an independent, confidential sounding board. Together, we clarify the real issue, challenge assumptions and turn difficult decisions into practical next steps.
HOW I WORK
I don’t work transactionally. I only take on teams where there’s real chemistry, mutual belief, and the ability to add value over years, not weeks.
1. Fit call
We begin with a 30-minute conversation about the company, the issues you are working through and whether we would work well together.
2. Agree the focus
We identify the most important priorities and agree how we will work together.
3. Ongoing advisory
Engagements combine regular one-to-one sessions, feedback on important materials and access when a genuinely urgent issue arises.
The work is structured around your needs rather than a fixed coaching curriculum.
Coaching when you need it. Advice when it helps.
Some situations call for questions that help you reach your own answer. Others benefit from direct advice based on experience.
I move between the two deliberately.
My role is not to run the company for you or make every decision. It is to help you see the situation more clearly, make better choices and become a stronger leader in the process.
Commercial approach
Ongoing advisory is normally structured through a monthly retainer.
Some longer-term relationships may include equity where that creates the right alignment. I do not charge fundraising commissions or success fees.
Specific scope, cadence and terms are agreed before the engagement begins.
WHO IT IS FOR
I typically work with Seed to Series B founders who:
Are facing an important decision or inflection point
Want an experienced perspective outside the company
Value candid feedback rather than reassurance
Are willing to examine their own leadership as well as the business
Want an ongoing relationship rather than occasional generic advice
The exact company stage matters less than the challenge, the fit and your willingness to do the work.
WHAT I HELP WITH
Strategy and priorities
Clarifying where to focus, what to stop and what needs to happen next.
Leadership and team
Developing as a leader, building the executive team and improving accountability and communication.
Cofounders, boards and investors
Navigating alignment, conflict, governance and difficult conversations.
Growth and execution
Turning ambition into realistic priorities, milestones and an operating rhythm that works.
Capital and fundraising
Deciding whether and when to raise, identifying the right investors and strengthening the narrative, materials and process.
Looking for a candid partner in your corner?
A founder fit call is a straightforward conversation about what is happening, where support may help and whether we should work together.
Need help with one specific issue?
Book a focused strategic work session instead. Available as a fixed-scope project or paid advisory session when the need is specific and clearly defined.