What VCs Really Think About

Understand the investor’s mindset.


This deck explains how venture capital really works — what drives VC decision-making, how funds are structured, and what investors are evaluating when you pitch.
It distills lessons that serial founders learn over years of fundraising and has been delivered at dozens of conferences and accelerators around the world.
While focused on early-stage Silicon Valley VCs, the insights apply to anyone raising institutional capital.

View the latest version here.

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Spotting Unicorn Founders at the Early Stage